Meet the Man Leading This Incredible Master Planned Community – with Rick Severance, President, Wellen Park | Episode 111

“1000 people a day.”

That’s the number of people moving to Florida each and every day for the past several years.

Actually to me it seems more at times. Regardless, all these newcomers need homes and until recently there simply hasn’t been enough.

But one organization saw this migration trend happening years ago and is building an amazing planned community of 11,000 acres with 22,000 homes and eventually 60,000+ residents in the Southern part of Sarasota County.

I’m very pleased to welcome Rick Severance, Division President at Wellen Park, Mattamy Homes, USA. As you might imagine, Wellen Park is indeed one of the fastest-growing master-planned communities in the US.

In today’s episode, you’ll earn …

  • One thing most people don’t know about Rick
  • Why he chose the development and construction industry as a career
  • How Wellen Park compares to Lakewood Ranch, The Villages, and other planned communities
  • Tips on what home buyers should consider when looking for a home at Wellen Park
  • and much… much … more!

I’m so glad you stopped by today as it is my hope you will listen … learn … and connect!

As President of Wellen Park one of Americas fastest selling master planned communities and home to the Braves spring training facility, Rick brings over 25 years of experience in community development, consulting, and financial performance to Wellen Park. 

Since his arrival in 2019, the 13,000-acre master plan has completely rebranded and developed land for residential builders, commercial and hotel developers, healthcare providers and retail operators. Rick is also responsible for launching Wellen Park’s new 75,000 sf downtown. Prior experience includes his role as the President of Babcock Ranch. 

He was CEO of the Seaside Community Development Company in SEASIDE, Florida where under his leadership the development was awarded TIME Magazine’s Development of the Decade and won ULI’s highest honor the Award of Excellence. 

For over 8 years, Rick owned and was the CEO of the international consulting firm, New Vector Limited; and started his real estate consulting career with EY.